United Way of King County
Annual Breakfast & New Brand Campaign
A new brand vision for a local leader building stronger communities.
Each year, hundreds of leaders in business, government, and philanthropy come together at the United Way King County Annual Breakfast. In May 2013, Touch designed and produced the Breakfast at Seattle’s historic Paramount Theatre. The event was all about youth, especially how UWKC can apply recent studies in adolescent brain development to help all youth reach their potential.
Historically, the UWKC communications team leverages the assets and visual language of the Breakfast and extends the look across communications going forward. This year was different. Touch engaged to develop a brand visual language for debut at the Breakfast and for leverage throughout the year. By extending the existing brand positioning and leveraging existing key messaging while also bringing a fresh look, Touch was able to develop a new campaign that supported the UWKC brand vision and sensibilities going forward.