United Way of King County

Annual Breakfast & New Brand Campaign

A new brand vision for a local leader building stronger communities.

The United Way of King County has been working hard since 1921 to make Washington State’s King County a great place for all to live. The non-profit focuses its work on bringing community members from all walks of life together to develop solutions that meet people’s basic needs, end homelessness, and ensure that all children in King County have an equal chance at leading happy, successful lives.

Each year, hundreds of leaders in business, government, and philanthropy come together at the United Way King County Annual Breakfast. In May 2013, Touch designed and produced the Breakfast at Seattle’s historic Paramount Theatre.  The event was all about youth, especially how UWKC can apply recent studies in adolescent brain development to help all youth reach their potential.

Historically, the UWKC communications team leverages the assets and visual language of the Breakfast and extends the look across communications going forward. This year was different. Touch engaged to develop a brand visual language for debut at the Breakfast and for leverage throughout the year. By extending the existing brand positioning and leveraging existing key messaging while also bringing a fresh look, Touch was able to develop a new campaign that supported the UWKC brand vision and sensibilities going forward.
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