Raising Awareness and Donations

Harnessing online tools to fight poverty and HIV/AIDS.

Sentebale, a charity founded by Prince Harry and Prince Seeiso of Lesotho, helps Lesotho’s vulnerable children get the support they need to lead healthy and productive lives in the face of extreme poverty and HIV/AIDS. Our London studio has taken on Sentebale as its main pro bono client, providing creative support across a wide range of work.

The first component we created for the Sentebale London team was new website, which was designed to increase income through this digital channel and interface with their CRM system to drive online engagement and social media activity. Additionally, we designed the charity’s annual report, which emphasizes the significant difference Sentebale makes in the lives of vulnerable children. We also created microsites for specific fundraising events and produced collateral for a joint campaign promoting Sentebale’s presence at the world-famous Chelsea Flower Show.

Our next project for Sentebale will be helping to curate a photographic exhibition at London’s Getty Gallery, which will tell the story of the children’s lives in Lesotho.
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