Getting Finland Reading Again
Launching a new campaign to increase national readership.
In turn, we created a nationwide campaign that reminds people of the benefits of reading while also increasing sales. The main message of the ‘Lukeminen on Pääasia’ (Reading is a head/main thing) campaign is to communicate that it is equally important to exercise your mind as well as the rest of your body.
The campaign was widely adopted throughout Otava and has become one of the main promises of the group. The campaign continues to be active on Facebook and on a specialized reading website.