Brand Strategy Development
Broadening the brand image with services.
Together with Martela, Touch reviewed the existing strategy and vision for the company. During that process, we developed a new Driving Idea and relevant messaging for the services. After the strategy was agreed upon, it rolled out in the form of a road show that engaged the management and sales personnel throughout Finland. We were able to successfully create sales support materials and an intriguing marketing campaign across several media channels.
The feedback from the Martela team was extremely positive throughout the country. The campaign brought fresh life and character to the services business, and gave excitement to the whole Martela brand.