World Cup 2014 Qualification Campaign
Rallying a nation behind the team.
Our solution was a unified campaign that brought more excitement to the game and highlighted the role of the audience and the entire Finnish football community. We wanted not only to help sell tickets to home games, but also develop the national team brand and raise the football culture.
The ‘One for all, all for the eleven’ message that drove the campaign was immediately accepted and adopted by the fans. There was a massive improvement in ticket sales with a record-breaking amount of season tickets and VIP hospitality packages sold. The FA also received several new partnership deals.