World Expo Shanghai
Connecting the Boeing brand to the fastest growing airline passenger market in the world.
By curating real time travel-themed photos and personal stories via Twitter and Flickr, Touch created a social media stream that fed content to a 10 x 10 foot interactive motion-sensing display wall as well as a live stream on a dedicated Boeing website.
In addition to connecting the Boeing brand to the fastest-growing market for airline passengers, this interactive live experience connected travelers across the world. Furthermore, the display of tracking data of Boeing flights between the US and China provided a poignant expression of Boeing’s place in the Chinese market.