Igniting Campaign

Igniting the Battery brand.

Battery Energy Drink has always been a very technical and mechanical style brand. These attributes have been core to its roots, from its name to the product’s functional nature. Battery turned to Touch to make a nationwide campaign that made the brand more human and playful to the Finnish market.

Building on this strategy, we reinvented the product in the form of an active robot. This robot was introduced in TV films injecting energy to a series of different objects. The simplicity of bringing the can to life and making the brand appear more human was well received by the target group. To ensure best possible reach, the same concept was delivered across online, tvc, print, and point of sales. Later, the same environment and robotic character was used to launch two new products variants.
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